New generation underwater robotics with huge potential

The potential for underwater inspection, surveillance and exploration is increasing with the advent of robotics. Blueye Robotics is a Norwegian company jockeying for a global position in this market segment.

Underwater robotics is buoying market

The global underwater robotics market size is estimated to grow from USD 2.52 billion in 2017 to USD 6.74 billion by 2025, yielding a CAGR of 13.5% from 2018 to 2025, according to a report by Grand View Research. Underwater robotics is coming to the fore as the enabler, building on advances in artificial intelligence, IoT and sensor technologies, miniaturization of electronics, and mobile application technologies.

World’s best underwater drone?

Blueye’s CEO, Erik Dyrkoren, explains that the Blueye Pioneer holds potential use in seabed mapping, various ocean monitoring applications, marine biology research, and helping the shipping industry with subsea monitoring. However, they see most potential in aquaculture industry, shipping and Search & Rescue where the Blueye Pioneer gives easy access to underwater inspections. It wants to claim a major stake of the market segment, which is forecasted to be worth USD 1.48 billion by 2025.

The product Blueye Pioneer is described as an underwater drone and as a digital diving mask. The design is inspired by the hydrodynamics of the fish, making it more stable in the water and different than large professional ROVs and most other consumer underwater drones. The drones can be controlled via smartphones or tablets, and the user can share data, videos and photos afterwards. It is a robust tool that can be used in tough conditions. The Blueye Pioneer has been tested and developed under harsh conditions in Norwegian waters.

Proven market potential

Even before launch the Blueye Pioneer has shown great potential. It has attracted venture capital and even sold over 650 units before its official launch. Erik Dyrkoren says its huge investments is starting to pay off and is proud that venture capitalists from the shipping industry have invested in the company. They have also started serial production of the first batch now in October, which is a great milestone for Blueye, and the team is very excited. “Customer support and helping all future customers will become a challenge, but we already have a plan and are well prepared with resources”, Oda Ryggen adds.

Initially, Blueye will focus on sales and getting the product out to the customers. However, they are looking to expand into new verticals and to sell more drones in the future, which will be challenging, but also here they have good tactics and resources internally.


For further details about Blueye Robotics, please contact:

Oda Ryggen, Head of marketing

Erik Dyrkoren, CEO and founder

By Martine Farstad